Design leader specializing in design systems and digital innovation with expertise in cross-functional collaboration, team management, and translating complex challenges into impactful solutions.
Professional experience
Lead Designer – Yara International, Singapore
June 2021 – Present
- Led the Ahua design system evolution from inception to becoming the foundation of Yara’s global digital product infrastructure serving 50+ teams and achieving $6M ROI
- Drove stakeholder buy-in and business case for the global design system
- Scaled a cross-functional team from 2 to 15, implementing Large Scale Scrum (LeSS) framework and agile practices
- Collaborated with global brand to define a unified visual language for digital products
- Established a system of systems governance model, significantly enhancing overall consistency across product ecosystem while enabling regional flexibility
- Managed an internship program to foster talent development and knowledge sharing
- Managed vendor relationships and tools procurement, establishing strategic partnerships to optimize technology investments and operational efficiency
- Led the Rapid Design Team, applying the Design Sprint framework to accelerate design thinking and prototyping across the company, resulting in 10+ successful initiatives
Senior Designer – Yara International, Singapore
May 2018 – June 2021
- Designed sustainable agricultural technologies to improve farming productivity
- Conducted user research in India & Kenya, shaping global farmer personas and Jobs-To-Be-Done
- Led the design of FarmWeather and FarmForward apps, reaching 5M users globally
- Focused on creating accessible digital solutions for farmers in developing regions
- Integrated sustainability principles into digital product design, supporting agricultural innovation
Design Consultant – Ébauche
March 2009 – April 2018
- Led design and UX strategy for clients across fintech, real estate, IoT, productivity, and travel
- Managed client relationships and coordinated with dev teams to ensure quality implementation
Creative Director – Mitra, Russia
September 2003 – February 2009
- Co-founded and led a digital agency, overseeing creative operations and client acquisition.
- Built and managed a cross-functional design team.
- Delivered innovative digital solutions for 200+ clients across various industries
Education
Future London Academy – Executive Programme for Design Leaders (DLX)
June 2023 – June 2024
Altai State University – Master’s Degree in History
August 1998 – June 2003
Patents
Downscaling Weather Forecasts (Granted in AU, BR, CA, CN, CO, EU, PH, US)
US11500126B2 · 15 November 2022
Detection of Nutrient Deficiency in Plants (Granted in BR, AU, CN, CA, CO)
EP4030889A1· 27 July 2022
